7 Smart (and Genuine) Ways to Expand Your Network
Apr 17
2 min read
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In today’s world, who you know often matters just as much as what you know. Whether you're building your career, launching a business, or simply looking for new ideas and opportunities, expanding your professional network is a game-changer.
But here’s the thing: networking doesn’t have to feel like awkward small talk or a collection of LinkedIn requests from strangers you’ll never speak to again. The best networks are built on genuine connections.
Here are 7 practical (and authentic) ways to grow your network:
1. Attend Events That Actually Interest You
Networking events, conferences, and industry meetups are still solid tools — but the key is to choose ones that genuinely interest you. When you care about the topic, you’ll have more natural conversations and connect more easily with like-minded people.
Bonus tip: Don’t just attend—participate. Ask questions, introduce yourself to the speaker, or share your thoughts afterward on LinkedIn and tag those you met.
2. Leverage LinkedIn — But Be Personal
LinkedIn is more than a digital resume; it's a powerful tool for connection. But instead of sending generic connection requests, personalise your message. Mention a shared interest, compliment something they’ve written, or explain why you’re reaching out.
“Saw your post on remote team culture — totally resonated. Would love to connect and keep the convo going.”
That’s it. Keep it human.
3. Reconnect with Old Contacts
You don’t always need new people — sometimes, your next opportunity is with someone you already know. Reach out to former co-workers, classmates, or people you’ve collaborated with in the past. Check in, ask what they’re up to, and share what you’ve been working on. Simple, low-pressure, and often effective.
4. Be a Giver, Not Just a Taker
Great networkers look for ways to help others. That might mean making an introduction, sharing a resource, or cheering on someone’s recent success. When you show up with generosity, you build trust — and people remember you.
Networking is a long game. Invest in relationships, not transactions.
5. Join Online Communities
Blog groups, Instagram threads, Facebook communities, and niche forums are packed with professionals eager to connect. Find communities where your interests overlap.
Join the conversation, ask questions, and don’t be afraid to reach out to people privately if you click.
6. Start Something (Even Small)
Hosting a webinar, writing a blog post, or launching a passion project can attract like-minded people to you. It positions you as someone with ideas and initiative — and that naturally pulls others in.
Even something as simple as starting a monthly virtual coffee group can spark meaningful connections.
7. Follow Up (and Keep Showing Up)
Networking isn’t just about the first “hello” — it’s about staying in touch. A quick “Saw this article and thought of you” message goes a long way. Relationships grow over time, through consistency and intention.
Keep showing up. Keep being real.
Final Thoughts
Expanding your network doesn’t have to be forced or fake. It’s about finding your people — those who inspire you, challenge you, and grow with you. Approach it with curiosity and authenticity, and you’ll be surprised how far a simple conversation can take you.